A/B testing versus Multi-armed bandits

Adrien
6 min readApr 4, 2022

This escalated quickly into a robbery of A/B testing

In my previous article, I stated numerous drawbacks of A/B testing when it comes to fixed sample sizes, the slow learning, and the insufficient insights you get out of A/B testing (unless a data analyst spends a tremendous amount of time manually analyzing the outcome).

General background (no worries, we dive into the details later)

Essentially, A/B testing is an exploration technique where we explore what would be the…

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Adrien

Strategy/Data/Leadership head of DS at OCBC ~~ exTwitter ~~ ex-gojek